This is an image of my two youngest daughters a few years ago. We got them a plastic blowup igloo. Great fun. When they got in, the static electricity nearly caused a thunderstorm!Creating interesting products using your own digital images has long been plagued by what I refer to as "The Three Myths". These myths have been well earned in the industry and are still around today in an industry dominated by software tools, computer hardware and technology wonks. Here they are:
Myth Number 1: It takes too long
Myth Number 2: It costs too much
Myth Number 3: The quality is poor
Today, I'd like to take on the Myth Number 1.
In the early days of digital photography only the hearty, knowledgeable few were able to navigate the cluttered ocean of software tools and hardware. Creating a photo book using your own images was, well impossible. Along came some bright developers and not only was it expensive, it also took a long time.
At the beginning of 2008, the Photo Industry published a study saying that it took more than 19 hours for the average person to create a photo book. I was blown away and did some research. Did you know that it only takes, on average, 183 minutes to buy a car!
Who has 19 hours? I worked with a great lady, an expert in scrapbooking and the industry. When her mother died, she made her a book using an online photo book tool. I asked her what she thought.
"It took a long time" was her well considered reply.
"Will you ever make another?" She thought a moment, pursing her lips and looking up and off to the left. "No" she said after a moment. "Really?" I asked.
"Well maybe I'll do another if my father dies."
I was shocked. Here was an expert and she might make two books in her lifetime because it took too long.
More shocking was the industry's answer. After thoughtfully considering the time and effort it took, they suggested that retailer offer "training classes" in how to make a photo book.
I met another lady at a high end Photo Retail store. she had been coming to the store for more than a year in order to make the perfect book of a trip she took with her daughter.
Last March, I looked at a piece of software that touted itself as "the easiest to use option" on the market. The books were lifeless and single dimensioned. Worse yet, I did the math. If you were to try all of their potential features, you'd be choosing from more than 9.6 trillion choices. At aVinci, we're working to create solutions that create professional looking photo books, DVD's and posters in seconds.
If you have layouts or styles you like, art that impresses, tell me and we'll tell the industry.